BRAZIL
Brazil is the largest and most promising Tier 2 gambling market in Latin America. A country with a multi-million audience, high involvement in sports and rapidly developing online betting is in the stage of active transformation of the gambling industry.
The Brazilian market is characterized by the explosive growth of online betting, high digitalization of the population, the popularity of mobile payments and a huge interest in slots, live casinos and sports betting.
Online casinos in Brazil
Online casinos in Brazil are in an active growth zone. Despite the lack of a fully completed national license, the market is actually open to international operators.
Active work of foreign operators.
High demand for slots and live casinos.
Mass use of mobile platforms.
Brazilian Real (BRL) support.
Rapid growth in the audience of new players.
Online casinos in Brazil are developing faster than in most Tier 2 countries.
Land-based casinos and gaming halls
Land-based casinos are officially banned in Brazil, but discussion of the complete legalization of offline gambling is ongoing at the state level.
Prohibition of classic casinos.
Active discussions about legalization.
Development of alternative game formats.
Strict control by the authorities.
High tourism potential after legalization.
Once the law is passed, Brazil could become Latin America's largest offline market.
Sports betting and betting
Sports betting is the main driver of the entire Brazilian gambling market. Betting is legalized and actively regulated by the state.
Most popular destinations:- Football (national and international leagues).
- Basketball (NBA).
- Tennis.
- MMA and boxing.
- Esports.
Football betting forms the main market share.
Regulation and licences
The Brazilian gambling market is in the stage of active legislation.
Legalized online betting.
Preparation of full licensing of operators.
Introduction of tax model.
Platform localization requirements.
Control of advertising and player protection.
The regulatory system is being formed for a large-scale influx of foreign operators.
Payment methods
Brazil is the world leader in introducing instant digital payments.
Bank cards.
Bank transfers.
Instant transfers via Pix.
E-wallets.
Limited use of cryptocurrencies.
Pix is the main payment instrument for deposits and payments.
Popular games and formats
The gaming preferences of the Brazilian audience are centered around:- Video slots.
- Live casino.
- Crash games.
- Sports betting.
- Virtual sports.
Crash games and fast formats are showing explosive growth in popularity.
Mobile gambling
Brazil is a country of mobile betting and online casinos.
Smartphone dominance.
High share of mobile traffic.
Instant deposits through Pix.
Active development of mobile applications.
High youth audience engagement.
Most players place bets and backs exclusively from a smartphone.
Advertising and responsible play
The advertising model in Brazil is in the making.
Sponsorship of sports teams is allowed.
Active promotion through influencers.
Introduction of bonus restrictions.
Social responsibility requirements.
Formation of national responsible play policy.
The market is in the phase of active growth of advertising activity.
Why Brazil is a Tier 2 market
The Brazilian market is characterized by:- huge population;
- total love of football;
- the explosive growth of online betting;
- mass use of digital payments;
- high interest of international operators.
Brazil is the most promising Tier 2 gambling market in the world. It is dominated by online sports betting, slots, mobile payments and fast gaming formats. For operators, this is a market of gigantic growth and scaling, for players - a dynamic, affordable and rapidly developing gaming environment with a huge selection of gambling formats.
