COLOMBIA

Colombia is one of the most mature, transparent and legislated Tier 2 gambling markets in Latin America. The country was the first in the region to implement a full-fledged online gambling licensing system, making it a key entry point for international operators.

The Colombian market is characterized by the rapid growth of online casinos, the high popularity of sports betting, the active development of mobile betting and the steady interest from European and international brands.

Online casinos in Colombia

Online casinos in Colombia are fully legalized and operate under a national license. The market is open to international operators, subject to all the requirements of the regulator.

Fully legal online marketplace.
State-level licensing.
High demand for slots and live casinos.
Support for the Colombian peso (COP).
Active growth of a new audience.

Online casinos are one of the fastest growing segments of the entire gaming industry in the country.

Land-based casinos and gaming halls

Land gambling in Colombia is legal and widely represented throughout the country. There are casinos, gaming halls, bingo clubs and betting points.

Licensed casinos and bingo halls.
Wide network of slot machines.
Board games and roulette.
Age limit 18 +.
State control of operators.

The offline sector consistently forms a significant share of the total market turnover.

Sports betting and betting

Sports betting is a key driver of Colombia's gambling industry. Betting enjoys massive popularity among all age groups.

• Football (national and international tournaments).
• Basketball (NBA).
• Tennis.
• Baseball.
• Esports.

Football betting forms the bulk of the country's betting turnover.

Regulation and licences

The gambling regulator in Colombia is the government body Coljuegos, which oversees the entire market.

Full state licensing.
Mandatory KYC and AML procedures.
State control of operators.
Regulation of advertising.
Responsible play programs.

Colombia is considered the reference model of regulation for all of Latin America.

Payment methods

Colombian players actively use both local and international payment systems.

Bank cards.
Bank transfers.
E-wallets.
Local payment services.
Limited use of cryptocurrencies.

Fast payouts and the convenience of mobile payments are key factors in choosing a platform.

Popular games and formats

• Video slots.
• Live casino.
• Roulettes and card games.
• Crash games.
• Sports betting.

Fast, dynamic formats show the highest growth in popularity.

Mobile gambling

Colombia is a market with a pronounced dominance of mobile betting and casinos.

Mass use of smartphones.
Live betting from a smartphone.
Mobile versions of online casinos.
Deposits through local payment services.
Active growth of mobile applications.

The mobile segment is the main source of influx of new players.

Advertising and responsible play

Gambling advertising in Colombia is permitted and regulated at the state level.

Active promotion through sports.
Football club sponsorship.
Regulation of bonus promotions.
Mandatory standards of responsible play.
Control of partner and advertising networks.

The Colombian market is considered one of the most mature in terms of social responsibility among Tier 2 countries.

Why Colombia is a Tier 2 market

• full legalization of online gambling;
• high involvement in sports betting;
• developed ground infrastructure;
• stable inflow of international operators;
• rapid growth of the mobile segment.

Colombia is the most legally mature and stable Tier 2 gambling market in Latin America. Online casinos, sports betting, mobile betting and licensed gaming halls are actively developing here. For operators, this is a market for transparent entry and stable scaling, for players - a wide selection of legal gambling formats, a high level of trust and a steady increase in the quality of service.