GEORGIA
Georgia is one of the most liberal, affordable and fastest growing Tier 3 gambling markets in Eastern Europe and Transcaucasia. The country has built an open regulatory model that allows online casinos, bookmakers and land casinos to operate legally, targeting both local players and tourists.
The Georgian market is characterized by a high density of casinos, active development of betting, a strong mobile segment and the growing role of Georgia as a regional gambling hub.
Online casinos in Georgia
Online casinos in Georgia are completely legal and operate under national licenses. The market is open to local and international operators.
Legal online casinos and gaming platforms.
National Currency Support (GEL).
Active demand for slots and live casinos.
Mobile player growth.
Active work of international brands.
The online segment is one of the fastest growing in the country.
Land-based casinos and gaming halls
Ground gambling in Georgia is developed at a high level and is actively focused on tourist flow.
Major casinos in Tbilisi and Batumi.
Slots, roulette, card games.
Casinos at hotels and resorts.
VIP areas and gaming clubs.
Age limit 18 +.
Batumi is considered one of the main casino centers of the entire Black Sea region.
Sports betting and betting
Sports betting is one of the key segments of the Georgian gambling market, which is actively developing both online and offline.
The most popular destinations:- Football.
- Basketball.
- Boxing and MMA.
- Tennis.
- Esports.
Live betting and express trains form the bulk of the betting turnover.
Regulation and licences
Gambling regulation in Georgia is carried out through the state licensing system.
Licensing of online and offline operators.
Mandatory KYC and AML procedures.
Control of payment flows.
The legitimate work of casinos and bookmakers.
Tax model for gaming business.
The Georgian regulatory model is considered one of the most liberal in the region.
Payment methods
Georgian players use a wide range of payment instruments.
Bank cards.
Bank transfers.
E-wallets.
Mobile payments.
Active use of cryptocurrencies.
Cryptocurrencies are widely used in online casinos and international settlements.
Popular games and formats
The gaming preferences of the Georgian audience are centered around:- Video slots.
- Live casino.
- Roulettes and card games.
- Crash games.
- Sports betting.
Live dealers and slots have the highest levels of engagement.
Mobile gambling
Georgia is an actively growing mobile gambling market.
Mass use of smartphones.
Rapid 4G and 5G adoption.
Mobile versions of casinos and bookmakers.
Live betting from a smartphone.
Fast online deposits.
The mobile segment forms the bulk of digital traffic.
Advertising and responsible play
Gambling advertising in Georgia was previously actively allowed, but in recent years, regulation has been significantly tightened.
Banning mass advertising of casinos and bookmakers.
Limit bonus promotions.
Strengthening the social model of regulation.
Responsible play programs.
State control of marketing.
The market is gradually moving into a more socially oriented format.
Why Georgia is a Tier 3 market
The Georgian market is characterized by:- legal operation of online and offline casinos;
- high density of casinos in tourist regions;
- active development of sports betting;
- a strong mobile segment;
- a liberal regulatory model while tightening advertising.
Georgia is one of the most open and dynamic Tier 3 gambling markets in the region. Online casinos, land casinos and bookmakers successfully coexist here, mobile betting and the tourist gaming sector are actively developing. For operators, this is a market for relatively simple entry and stable turnover, for players - a wide selection of legal gambling formats and modern payment infrastructure.