INDIA
India is one of the largest, most dynamic and promising Tier 2 gambling markets in the world. With a population of more than a billion, a huge mobile audience and cricket's iconic popularity, the country is shaping up to be a giant demand for online gaming, sports betting, fantasy platforms and crash formats.
The Indian market is developing under conditions of partial regulation, where different states set their own rules, and the main burden in the online sector falls on international operators.
Online casinos in India
Online casinos in India are in the "gray zone." In most states, there is no direct ban on online games, which allows foreign operators to actively work.
Active work of international casino platforms.
Mass popularity of mobile applications.
High demand for slots, crash games and live casinos.
Indian rupee (INR) support.
Rapid growth of youth audience.
Online casinos in India are growing faster than most Tier 2 countries.
Land-based casinos and gaming halls
Land gambling in India is strictly restricted and only allowed in selected states.
Legal casinos in Goa, Daman and Sikkim.
Offline casino tourist orientation.
Restricted accommodation areas.
Age limit 21 +.
Strict regional control.
The offline sector plays a secondary role to online gambling.
Sports betting and betting
Sports betting is a key driver of the entire Indian gambling market. The main stake is on cricket.
Most popular destinations:- Cricket (overall leader).
- Football.
- Kabaddi.
- Tennis.
- Esports.
Fantasy betting and skill-based platforms occupy a separate powerful niche.
Regulation and licences
The regulation of gambling in India is based on a regional model - each state makes its own laws.
Lack of a single national license.
Allowing skill-based games.
Prohibition of gambling in a number of states.
Active work of foreign operators.
Gradual tightening of tax controls.
The legislative model remains fragmented and dynamic.
Payment methods
India is the world leader in mobile and instant payments.
Bank cards.
Bank transfers.
UPI Instant Payments.
E-wallets.
Active use of cryptocurrencies.
UPI is the primary payment instrument for deposits and rates.
Popular games and formats
The gaming preferences of the Indian audience are centered around:- Video slots.
- Crash games.
- Fantasy sports.
- Live casino.
- Cricket betting.
Fast formats with instant results show maximum growth.
Mobile gambling
India is one of the largest mobile gambling markets in the world.
Absolute dominance of smartphones.
High proportion of Android users.
Browser games and mobile apps.
Fast deposits through UPI.
Young, active and mass audience.
Mobile traffic forms the basis of all online gambling in the country.
Advertising and responsible play
Gambling advertising in India is volatile and region-specific.
Allowing fantasy sports advertising.
Restrictions on direct casino promotion.
Active marketing through influencers.
Introduction of social responsibility requirements.
Control of payment flows and taxes.
The market is at the stage of forming a mature advertising model.
Why India is a Tier 2 market
The Indian market is characterized by:- colossal population;
- cricket's cult popularity;
- the explosive growth of mobile payments;
- huge demand for online games;
- high attractiveness for operators.
India is one of the largest and fastest growing Tier 2 gambling markets in the world. It is dominated by online casinos, fantasy sports, crash games and cricket betting via mobile platforms. For operators, this is a market of tremendous growth and scaling, for players - an affordable, dynamic and technologically advanced gaming environment with a huge selection of formats.
