MEXICO

Mexico is one of the largest, most dynamic and sustainable Tier 2 gambling markets in Latin America. The country combines an advanced terrestrial gaming and casino industry with an actively growing online sector dominated by sports betting, slots and live casinos.

The Mexican market is characterized by high audience engagement, a love of sports betting, active use of mobile devices and stable interest of international operators.

Online casinos in Mexico

Online casinos in Mexico are actively developing and focused on both local audiences and international brands.

Wide presence of foreign operators.
High demand for slots and live casinos.
Mexican peso (MXN) support.
Rapid growth of mobile users.
Emphasis on fast and convenient deposits.

Online casinos are one of the fastest growing segments of the Mexican market.

Land-based casinos and gaming halls

Land gambling in Mexico is developed and legal. Throughout the country, casinos, gaming halls and betting points operate.

Legal licensed casinos.
Slot machines and board games.
Casinos in tourist areas.
Age limit 18 +.
State control of operators.

The offline sector forms a significant part of the total market turnover.

Sports betting and betting

Sports betting is a key driver of Mexico's gambling market. Betting is massively popular among all age categories.

• Football (national league and international tournaments).
• Boxing.
• Basketball (NBA).
• Baseball.
• American football (NFL).

Live bets, express trains and long-term bets form the bulk of the bookmaker's turnover.

Regulation and licences

Gambling in Mexico is regulated at the state level, however, the legislative model is considered moderately soft compared to Tier 1 markets.

National operator licensing.
Controlling the activities of casinos and bookmakers.
Player protection requirements.
Regulation of advertising.
Responsible play programs in progress.

The market remains attractive for international companies due to the relative flexibility of regulation.

Payment methods

Mexican players use a variety of payment solutions for deposits and withdrawals.

Bank cards.
Bank transfers.
E-wallets.
Local payment systems.
Limited use of cryptocurrencies.

The most important criteria are transaction speed and minimum fees.

Popular games and formats

• Video slots.
• Live casino.
• Roulettes and card games.
• Crash games.
• Sports betting.

Dynamic formats and fast games are most popular.

Mobile gambling

Mexico is a market dominated by mobile traffic.

Mass use of smartphones.
Mobile versions of casinos and bookmakers.
Live betting from a smartphone.
Fast mobile deposits.
Active growth of betting apps.

Most of the new players come from the mobile segment.

Advertising and responsible play

Gambling advertising is legal in Mexico but controlled by public authorities.

Active promotion through sports.
Use of influencers.
Regulation of bonus offers.
Introduction of responsible play standards.
Formation of a social model of player protection.

The market is in the phase of active growth of advertising activity.

Why Mexico is a Tier 2 market

• a large number of players;
• high popularity of sports;
• a strong land sector;
• the rapid growth of online casinos;
• high attractiveness for operators.

Mexico is one of the most powerful Tier 2 gambling markets in Latin America. Online casinos, sports betting, mobile betting and ground gaming halls are actively developing here. For operators, this is a market for scaling and sustainable growth, for players - a wide selection of gambling formats, high dynamics and the growing availability of modern gaming platforms.