NIGERIA

Nigeria is the largest and fastest growing Tier 3 gambling market not only in West Africa but across the African continent. The country has a huge population, a young digital audience, the massive distribution of smartphones and the cult popularity of football betting.

The Nigerian market is characterized by the active development of online betting, the growth of mobile casinos, mass deposits through digital wallets and high turnover in the sports betting segment.

Online casinos in Nigeria

Online casinos in Nigeria are officially allowed under national regulation, but the main focus of the market is precisely on sports betting.

Legal operation of online platforms.
High demand for slots and crash games.
Mobile user dominance.
Nigerian Naira Support (NGN).
Rapid new audience growth.

Online casinos are actively developing in parallel with the bookmaker segment.

Land-based casinos and gaming halls

Land gambling in Nigeria is moderately developed and concentrated in large cities and tourist areas.

Licensed casinos in Lagos and Abuja.
Slot machines, roulette, card games.
Casinos at hotels and entertainment complexes.
Small scale compared to online.
Age limit 18 +.

The offline sector plays a secondary role to the digital market.

Sports betting and betting

Sports betting is the absolute leader in the entire Nigerian gambling market.

• Football (national and European leagues).
• Basketball.
• Tennis.
• Esports.
• Boxing.

Football forms the vast majority of the country's entire bookmaker turnover.

Regulation and licences

Gambling regulation in Nigeria is done at the state level.

National licensing system.
Legal operation of bookmakers and casinos.
Mandatory KYC and AML procedures.
Control of financial flows.
Gaming business tax regulation.

The Nigerian model is considered one of the most developed in Africa.

Payment methods

Nigeria is Africa's leader in mobile and digital payments.

Bank cards.
Bank transfers.
Mobile wallets.
QR payments.
Active use of cryptocurrencies.

Mobile payments are the main source of deposits.

Popular games and formats

• Football betting.
• Crash games.
• Video slots.
• Live betting.
• Fast arcade formats.

Crash games and express bets show maximum growth rates.

Mobile gambling

Nigeria is an almost entirely mobile gambling market.

Absolute dominance of smartphones.
Mass distribution of 4G.
Betting via mobile browsers.
Instant deposits.
Young and overactive audience.

Mobile traffic forms the vast majority of all market activity.

Advertising and responsible play

Gambling advertising is legal in Nigeria but regulated by the state.

Permitted advertising for bookmakers and casinos.
Limiting aggressive bonus promotions.
Mandatory risk warnings.
Monitoring partner programs.
Implementation of responsible play standards.

The market is gradually moving towards a more socially oriented model.

Why Nigeria is a Tier 3 market

• Africa's largest paying audience;
• the cult popularity of football betting;
• powerful mobile segment;
• high rate of digitalization;
• active growth of online gambling.

Nigeria is the flagship Tier 3 gambling market in Africa with sports betting dominance, active online casino development, and an almost entirely mobile consumption model. For operators, this is a scaling market with high growth dynamics, for players - fast deposits, football bets, crash games and modern mobile platforms.