PERU

Peru is one of the most dynamic and rapidly developing Tier 2 gambling markets in South America. The country has gone from lax regulation to officially legalizing online gambling and betting, making the market as attractive as possible to international operators and investors.

The Peruvian market is characterized by high public involvement in sports, active growth in online betting, a strong mobile segment and a stable interest in slots and live casinos.

Online casinos in Peru

Online casinos in Peru are in strong growth after the official legalization of digital gambling.

Officially permitted online marketplace.
Active entry of international operators.
High demand for slots and live casinos.
Peruvian Salt Support (PEN).
Rapid growth in the number of new players.

The online sector has become a key driver of all Peruvian gambling.

Land-based casinos and gaming halls

Land gambling in Peru is legal and widely represented throughout the country, especially in tourist and large cities.

Licensed casinos and gaming halls.
A large number of slot machines.
Board games and roulette.
Casinos in tourist areas.
Age limit 18 +.

The offline sector remains an important part of the overall gaming ecosystem.

Sports betting and betting

Sports betting is the main driver of Peru's gambling market. Betting is developing especially actively online.

• Football (national leagues and international tournaments).
• Basketball.
• Tennis.
• Volleyball.
• Esports.

Football forms the main share of the country's bookmaker turnover.

Regulation and licences

Peru has officially implemented an online gambling licensing system, making the market transparent and regulated.

State licensing of operators.
Mandatory KYC and AML checks.
Control of advertising of gambling services.
Tax model for operators.
Player protection requirements.

Regulation is built with a focus on the long-term stability of the market.

Payment methods

Peruvian players use a wide range of local and international payment solutions.

Bank cards.
Bank transfers.
E-wallets.
Local payment services.
Limited use of cryptocurrencies.

The convenience of mobile payments and the speed of transactions play a key role in choosing platforms.

Popular games and formats

• Video slots.
• Live casino.
• Roulettes and card games.
• Crash games.
• Sports betting.

Dynamic fast formats show the highest growth in popularity.

Mobile gambling

Peru is a pronounced mobile market for online gambling.

Mass use of smartphones.
Mobile versions of casinos and bookmakers.
Live betting from a smartphone.
Fast deposits through local services.
Active growth of mobile applications.

The mobile segment forms the vast majority of new traffic.

Advertising and responsible play

Gambling advertising is allowed in Peru, but is evolving under a new regulatory model.

Active promotion through sports.
Regulation of bonus offers.
Mandatory risk warnings.
Implementation of responsible play standards.
Monitoring partner programs.

The market is rapidly moving towards a mature model of social responsibility.

Why Peru is a Tier 2 market

• official legalization of online gambling;
• active growth of sports betting;
• High mobile audience engagement
• stable interest of international operators;
• sustainable expansion of the online segment.

Peru is one of the most promising and fastest growing Tier 2 gambling markets in South America. Licensed online casinos, sports betting, mobile betting and terrestrial gaming halls are actively developing here. For operators, this is a market for fast entry and scaling, for players - access to modern gambling formats, a high level of competition and an ever-growing quality of service.