SWEDEN

Sweden is one of the most technologically advanced, stable and fully legalised Tier 1 gambling markets in Northern Europe. After the reform of legislation, the country moved from a state monopoly to a licensed model, opening the market to international operators while maintaining strict state control.

The Swedish market is characterized by high solvency of the population, absolute dominance of online gambling, a developed mobile segment and the maximum level of trust in licensed operators.

Online casinos in Sweden

Online casinos are the backbone of Sweden's entire gambling market. All operators are required to have a national license and comply with strict requirements for working with players.

Mandatory license of the state regulator.
Hard bonus restrictions.
Strict deposit and rate limits.
Mandatory pauses in the game.
Complete control of gaming activity.

Swedish online casinos are focused on a safe, controlled and transparent game model.

Land-based casinos and gaming halls

Offline gambling in Sweden is represented by a limited number of state-owned casinos and licensed gambling halls. The terrestrial sector plays a secondary role compared to online.

Government control of all casinos.
Limited number of licenses.
Slot machine control.
Age limit 18 +.
Strict personnel requirements.

The offline sector performs rather a social and entertainment function.

Sports betting and betting

Sports betting is the most popular type of gambling in Sweden. Betting is actively developed both online and through licensed platforms.

• Football.
• Hockey.
• Handball.
• Tennis.
• Esports.

Live bets, express trains and long-term bets form the bulk of the bookmaker's turnover.

Regulation and licences

The gambling regulator in Sweden is the state regulator Spelinspektionen.

Mandatory licensing of operators.
Hard KYC and AML checks.
Mandatory Spelpaus self-exclusion system.
Strict advertising control.
High penalties for violations.

Work without a Spelinspektionen license is completely blocked.

Payment methods

Sweden is one of Europe's leaders in digital and instant payments in gambling.

Bank cards.
Instant transfers via Swish.
Bank transfers.
E-wallets.
Limited use of cryptocurrencies.

Instant deposits and fast payouts are the market standard.

Popular games and formats

• Video slots.
• Progressive jackpots.
• Roulettes and card games.
• Live casino.
• Sports betting.

Players appreciate minimal design, high speed and honest RTP.

Mobile gambling

Sweden is one of the world leaders in terms of the share of mobile gambling.

Almost a complete transition to smartphones.
Instant deposits through Swish.
One-click live betting.
Highest safety requirements.
Full adaptation for iOS and Android.

The mobile segment forms the absolute majority of the entire market.

Advertising and responsible play

Gambling advertising in Sweden is strictly restricted and controlled by law.

Prohibition of aggressive marketing.
Mandatory social warnings.
Control of bonus offers.
Strict requirements for partner programs.
Support for a national self-exclusion program.

Responsible play is the main priority of the entire Swedish gambling model.

Why Sweden is a Tier 1 market

• full legalization of online gambling;
• one of the most digital audiences in the world;
• high solvency of the population;
• rigid licensed model;
• maximum level of trust in operators.

Sweden is the benchmark for the Tier 1 digital gambling market, dominated by online casinos, sports betting and mobile payments with maximum government control. For operators, this is a market for high technologies and strict rules, for players - absolute safety, speed and transparency of all processes.