Affiliate Center

1) Why does the Center for Affiliates ecosystem

• accelerates partner onboarding and scaling;
• reduces Cost-to-Serve and controversy due to different interpretations of metrics;
• increases transparency: general SLOs, scorecards of quality, fair attribution;
• ensures compliance (brand security, jurisdictions, RG/privacy).

2) Roles and Responsibilities (RACI)

3) Onboarding and Compliance (KYP/KYB)

• registration data and tax status, confirmation of ownership of sites/channels;
• traffic policy (sources, incident/non-incident, search/brand, e-mail, social networks, streams);
• agreement with brand guide, prohibition of brand-bidding/cookie-stuffing/deception;
• jurisdictions of work, agreement with RG rules and geo-restrictions;
• tech profile: support for S2S, postbacks, subid/utm, capping and quotas.

• test offers, keys, postback signature validators, checklists;
• mini-benches of delivery: p95 ≤ 2 s, dedup, retrai with jitter.

4) Portfolio of offers and creatives

Типы: Acquisition/Retention/Reactivate/VIP; welcome, reload, mission, tournament.
Offer parameters: 'offerId', jurisdictions, caps/quotas, windows, creative packages, prohibited sources, RG disclaimers.
Creative hub: versions, languages, UTM templates, deeplink generator (up to a specific game/landing).
Flags: instant on/pause/scale with auditing of changes.

5) Links, diplinks and SmartLink

SmartLink: dynamic redirection on geo/jurisdiction/device/SLO payment routes.
Deep Link: Per Game/Category/Tournament (with Regional Availability Check).
Marking: 'sub1.. sub5', 'utm _', 'traceId', TTL token, parameter signature.
Guardrails: deny to prohibited jurisdictions/ASN/device profiles; capping screenings.

6) Attribution and postbacks

• "last eligible touch" with windows by jurisdiction/channel and anti-takes;
• S2S postbacks with JWS/HMAC signature, 'eventId' and 'timestamp' (window ± 5 minutes);
• Cursor history replication for reconciliation idempotency.

• `click`, `session_start`, `registration`, `kyc_status`, `deposit`, `ftd`, `bet/spin`, `reward_granted`, `postback_received`, `fraud_signal`.

7) Anti-fraud and traffic quality

Signals: abnormal CTR/CR, device-farm patterns, quick repeated clicks/registrations, geo/ASN mismatch, brand-bidding, incident-masking.
Actions: auto-cooling of the channel, offer pause, hold/review, blacklist of sites.
Scorecard quality: LTV/FTD, retention, returns/chargebacks, share of disputed attributions, SLA postbacks.

8) Dashboards and reporting

Affiliate panel: clicks, registration, KYC, FTD, deposits, income/payment model, postback statuses, caps.
Ecosystem panel: cohort analysis, channel contribution, RG/sanction fouls, jurisdictional map, incident MTTR.

Scorkards of partners: quality, SLI/SLO, credits/penalties, "time for a trace package."

SLO panels: p95 ≤ 1 render. 5–2. 0 s, freshness stream ≤ 1-5 s (finance - ≤ 15 min).

9) Payments and economics

• CPA (per FTD/event), RevShare (Net Revenue share), Hybrid, CPL, SmartLink (route dynamics).
• Conditions: NET7/14/30, minimum payment, hold/klau-back (fraud/chargeback/bonus abuse), FX rates.

• summaries of registrations/FTD/deposits with signatures, discrepancies by windows and sources;
• auto-acts/invoices, statuses in the portal, export of aggregates.

10) API, webhooks and protocol

API (REST/gRPC): '/vN ', cursor pagination,' Idempotency-Key 'for critical operations, machine-readable errors and' correlationId '.
Webhooks: JWS/HMAC signature, 'kid', window ± 5 minutes, exponential backoff with jitter, register for replay.
Tracing: W3C 'traceparent' from click to FTD/deposit/reward.
SDK: link/signature generation, postback validation, idempotency/retrai.

• postback delivery ≥ 99. 9%, p95 ≤ 1-2 s; portals - uptime ≥ 99. 9%; API p95 ≤ 150-300 ms.

11) Security and privacy

Zero Trust: mTLS for S2S, short-lived tokens, egress-allow-list.
PII-minimization: ID tokenization, window masking, detokenization only in safe zones.
Jurisdictions and RG: visibility filters, mandatory disclaimers, exclusion of vulnerable segments.
Audit: WORM logs of access/changes, Policy-as-Code for offers/rules.

12) Operational processes

Change-calendar: Green/yellow/red windows, regional prime times.
War-room: P1/P2 incidents, stop buttons (traffic/offer/payment route), SLA for a trace packet of 60-90 s, RCA template.
A/B and progressive releases: 1%→5%→25%→50%→100% with guardrails (SLO, RG, compliance).
Periodic reviews: quarterly board reports by partners and offers.

13) Checklists

Onboarding affiliate

• KYP/KYB, Source Policy, Jurisdictions/Brand Guide, RG Agreement.
• Keys/API/webhooks, sandbox, signature/idempotency tests.
• Portal access, scorecard base metrics, caps, and quotas.

Launch of the offer

• Ontology ('offerId', windows, jurisdictions), creatives/locales.
• SmartLink/de-link, UTM/subid, capping, routing rules.
• Attribution and postbecks, dedup/retrai, alerts.
• Dashboards and SLO, war-room, stop buttons.

Payments

• Model (CPA/RevShare/Hybrid/CPL), NET and minimalka.
• Reconciliation and acts, currencies/FX, klau-backs/hold.
• Anti-fraud results and controversial cases.

14) Anti-patterns

"Postback Zoo" (formats/signatures/windows) → doubles/passes.
Cookie stuffing/brand-bidding, incent traffic under the guise of content traffic.
Offset pagination of history at the peak → holes/duplicates.
Retrai without jitter/limits → storm and double accruals.
PII in reports/dashboards without tokenization.
SLO "on paper" and lack of stop buttons.
Single SPOF redirect without N + 1/health-flip.
Inconsistent FTD/CR formulas → disputes and locks.

15) Maturity Roadmap

v1 (Foundation): portal, offers/creatives, basic postbacks and SmartLink, metrics catalog, SLO panels.
v2 (Integration): A/B and progressive releases, scorecards, auto-cooling channels via SLI, conformance set of partners.
v3 (Automation): predictive traffic routing, payment dynamics (quality-bonus/malus), auto-rollback by error budget.
v4 (Networked): federated exchange between chains, common rule-engines, collective campaigns with a distributed budget and a single treasury.

16) Affiliate Center Success Metrics

Business: uplift FTD/ARPU/LTV, CAC and payback, share of "quality" sources.
Quality: attribution accuracy, disputability (<X%), RG incidents/1k active.
Technique: p95 API/webhooks, portal uptime, lag buses, MTTR for incidents.
Economy: Cost-to-Serve (per rps/txn/event), credits/penalties, ROI campaigns/channels.
Partnership:% of partners who have passed the conformance, "time for a trace package," review regularity.

Brief summary

The Affiliate Center is a standardized circuit of offers, attributions, quality and payments. Unified postback protocols, SmartLink/diplinki, SLO and guardrails RG, transparent dashboards and economic rules make traffic predictable, safe and profitable for all ecosystem participants.