Promotional Disclaimers and Requirements

1) Purpose and principles

• Visibility and readability: size/contrast/display time correspond to the placement environment.
• Short terms completeness: next to CTA - WR, Max Bet, term, contribution/exclusions, 18 +, link to full rules.
• Sequence: creative = landing = rules.
• Localization: user language, local age thresholds (e.g. 21 +), local prohibitions.
• Provability: Store layouts/screenshots/audio scripts with timecodes.

2) Basic composition of disclaimers (minimum)

1. Age marking: 18 + (or 21 + where required).
2. Responsible Play (RG): Play responsibly text/badge + link/anchor to RG section.

3. Short terms bonus: "WR, Max Bet, term, contribution/exclusions, geo."

4. Legal link: "Full terms and conditions - on site."

5. Geo-restrictions: if the offer is not available everywhere (countries/states).
6. Reneging on promises of income: Avoid language about win/earn guarantee.

3) Readability standards (typography and accessibility)

3. 1 Display/social/video

Font size: at least 4% of the smaller side of the creative (at least 12-14 px on mobiles).
Contrast: not lower than WCAG AA (≈4. 5:1).
Location: next to the CTA or in the first screen (above the fold).
Avoid: flashing/translucent/hidden disclaimers under popups.

3. 2 Video

The duration of the text disclaimer display is ≥ 3 seconds or ≥ 1 second for every 3 words (which is longer).
Audio: short voice acting RG/18 + at the beginning/end of the video at a duration of> 15 seconds.
Subtitles: mandatory if there is a voice disclaimer.

3. 3 Audio (radio/podcasts)

Script RG/18 +: pronounced legibly, without "tongue twister," at a normal pace.

Mention short terms: key elements + "site details."

3. 4 UN/Print

Disclaimer font height: not less than 7% of advertising surface height; on billboards - calculate from the reading distance (rule 1 cm by 3.5 m).
Contrast: high (dark on light/light on dark), no busy background.

4) Mandatory short terms list (structure)

18+      WR: [X× база]      Max Bet: [сумма/валюта]      Срок: [дни]      Вклад: [слоты %, настольные %, джекпоты 0%]      Гео: [страны/штаты]      Полные условия — [ссылка/якорь]

• WR (wager) - for bonus/win (specify base).
• Max Bet - maximum bet during the game.
• Term - wagering/activation window.
• Games contribution - percentages for slots/desktop/jackpots.
• Exceptions - if any, denote "see exceptions."
• Geo - indicate if the offer is not global.

5) Channel-specificity: requirements and examples

5. 1 Banner/teaser/display

Requirements: short terms in one frame, 18 +/RG badge is constant.

5. 2 Social Media/UGC

Short terms in the image and in the text of the post; in the story - in the frame + in the description.
Link to full terms page and RG section.
Hashtags are no substitute for disclaimer.

5. 3 Streams/influencers

In the frame constantly: 18 + and RG-badge; every N minutes is a verbal reminder of the risks.

In the description of the stream: short terms, reference to the rules, prohibition of "tips for earnings."

On sponsorship integrations - pre-roll/overlay with a disclaimer ≥ 3 seconds.

5. 4 OOH/TV/Radio

TV: short terms in the lower band (safe area), readable font; RG/18 + - for ≥ 3 sec.

Radio: pronounced "18 +; play responsibly; details on the site."

Outdoor: 18 +/RG near the offer; short terms in one line, without "small print."

5. 5 E-mail/SMS/Push

Subject/Preheder - No Promise of Income/FOMO.
In the body of the letter: short terms + 18 +/RG + unsubscribe (opt-out).

6) What not (prohibited practices)

"Guaranteed income," "no risk/loss," "return 100%."

Mask key constraints in small print or by clicking.
Use images/themes that appeal to minors.
Position the game as a solution to financial problems.
Claim/hint that past winnings determine future ones.

7) Legal link with landing

On the landing in the first screen: 18 +/RG and the same line short terms as on the banner.
Below are the full terms and conditions (anchors to WR/deposit/term/exceptions).
Date/version of the offer (vX. Y) to avoid "discrepancies" with creatives.

8) Privacy and tracking

Do not disclose personal data in advertising; do not use "dark patterns."

CMP and consent log for cookies/pixels; without consent - minimum set.
In creativity, not posting "pseudo-notifications" ("your winnings are approved") is misleading.

9) Register of disclaimers and creatives (recommended by YAML)

yaml creative_id: "ADV-2025-0412"
channel: "display    social    video    influencer    OOH    email    radio"
geo: ["UA","CA-ON","BR"]
age_mark: "18+"
rg_badge: true short_terms: "WR 30x bonus      MaxBet 5      7d      slots 100%      jack. 0%      18+"
cta_url: "https://example.com/promo123#terms"
typography:
min_font_px: 14 contrast_wcag: "AA"
video_audio:
onscreen_duration_sec: 3 audio_line: "18+, играйте ответственно. Подробности на сайте."
approvals:
legal: "2025-11-05 v1.0"
rg: "2025-11-05 v1.0"
evidence:
screenshots: ["adv_0412_desktop.png","adv_0412_mobile.png"]
capture_time: "2025-11-05T18:40:00+02:00"
owner: "Marketing Compliance"

10) Risk Matrix (RAG) by Disclaimer

11) Pre-clearance process

1. Brief → 2) Creative draft with built-in short terms → 3) Legal/RG-check → 4) Privacy-check (CIW/links) → 5) Approval of version → 6) Release → 7) Post-monitoring (screenshots/kraul).

SLA: typical - up to 2 r.p.d.; influence/UN - up to 5 business days

12) Templates (ready to insert)

12. 1 Universal string for banner/post

18+      WR: 30× бонус      Max Bet: 5      Срок: 7 дн      Вклад: слоты 100%, настол. 10%, джекпоты 0%      Гео: [X]      Полные условия — на сайте      Играйте ответственно

12. 2 Video overlay (lower plate, ≥ 3 sec)

18+      WR 30×      Max Bet 5      7 дн      слоты 100%, джекпоты 0%      Подробности — на сайте      Играйте ответственно

12. 3 Radio script (10-12 sec)

12. 4 E-mail (letter basement)

18+      Играйте ответственно      WR 30×      Max Bet 5      Срок 7 дн      Полные условия — по ссылке
Отписаться: [unsubscribe]

13) Affiliate control (minimum for disclaimers)

Prohibition to hide or transfer key restrictions to "read on."

Pre-moderation of all layouts with built-in short terms/18 +/RG.
Monthly Kraul Landing: Match Lines, Links to Full Terms.
Sanctions: from warning to termination/withholding of payments for the absence/distortion of disclaimers.

14) Pre-campaign checklist

• All creatives have 18 + and RG.
• Short terms next to CTA and are identical on landing.
• Font and contrast are standard (screen/video/UN).
• For video/audio - show/voice time is maintained.
• For e-mail/SMS/Push - there is opt-out, correct wording of the topic.
• CMP is active, reference to full operating conditions.
• Screenshots/audio files saved to the registry.

15) KPI and monitoring

Share of compliant creatives (%) by audit.
Time to correct violations (before re-release).
Ad complaints/ADRs (abs. and 1k conversions).
Removing creatives for reasons (font/contrast/short terms/18 +).
Landing match (% discrepancy).

16) Frequent bugs and quick fixes

Small print → increase to ≥4% of the side; strengthen the contrast.
No WR/Max Bet → add minibar; shorten the secondary.
Mismatch with landing → version the offer (vX. Y) and synchronize the texts.
Disclaimer by click → move the line into the first screen/frame.
The affiliate removed the RG badge → immediate removal, sanctions S1-S2.

17) Block for inclusion in "Advertising Rules" (concentrate)

18) Conclusion

The right disclaimers are not the "small print," but the core of honest communication. Follow readability standards, duplicate short terms on all media, synchronize texts with landing pages and capture evidence - this way you reduce legal risks, speed up pre-clearance and build audience confidence.