GH GambleHub

Chargers: Causes and Process

1) What is a chargeback and why is it critical in iGaming

Chargeback - a refund on a transaction initiated by the cardholder through the issuing bank according to the rules of the card scheme. For iGaming (MCC 7995), chargebacks affect:
  • P&L (write-off, scheme/acquirer fees, transaction costs),
  • risk profile (monitoring levels of schemes/banks),
  • reputation and access to processing (thresholds for dispute shares),
  • UX (fighting "friendly fraud" without killing conversion).

2) Chargeback cause classification (simplified taxonomy)

1. Fraud/No authorization of the holder

Unauthorized operation, card compromise, without passing 3DS or with controversial authentication.

2. Service/content dispute

"Did not receive a service/win," "deceiving expectations," account restrictions, violation of bonus rules.

3. Technical/Operational

Doubles, incorrect amount/currency, partial/failed refund, kapchur timeout.

4. Other/Regulatory

Transaction out of permitted Jurassic customer fields, issuer bans on 7995, etc.

💡 For internal systems, create a single mapping directory for schema/PSP codes → your reason groups.

3) Chargeback life cycle (high-level)

1. Inquiry/Retrieval

The issuer requests data (checks, logs). Respond with evidence packages.

2. Chargeback (primary chargeback)

Debiting of funds; the merchant has the right to represent (provide evidence).

3. Representation

Send arguments and documents; the acquirer/circuit is transmitted to the issuer.

4. Pre-Arbitration

If the parties disagree, a second round with new arguments is possible.

5. Arbitration (scheme arbitration)

Final decision of the scheme; significant fees and final closure of the case are possible.

Timing. Practically: the merchant is given small windows (usually weeks) to answer, and the total duration of the operation is months. Exact deadlines depend on the scheme/acquirer - fix them in your SLA playbook.


4) Impact of 3DS/SCA, tokens and CIT/MIT labels

Successful EMV 3DS (ECI/CAVV) often gives liability shift by fraud cases (depends on rules/zones); this is your main shield against "no authorization."

Bad flags (CIT/MIT/COF) reduce protection: repeated write-offs (MITs) must reference the initial CIT with SCAs.
Network tokens (VTS/MDES/NSPK) reduce the likelihood of PAN fraud and errors, increase AR, and reduce the risk of disputes.


5) Evidence pack by cause type

5. 1 Fraud/No Auth

3DS artifacts: ECI, CAVV/AVV, dsTransID/threeDSServerTransID.
Device/IP: fingerprint, geo, IP country match with billing/account.
Account history: logins, KYC verifications, activity (game sessions, deposits/conclusions).
Communications: letters/notifications, confirmations.
Tokenization: network token/COF.

5. 2 Service/content dispute

Proof of performance: game session logs, accruals/conclusions, timestamps.
Terms of offer/bonuses and user consent (screen/version of rules at the time of transaction).
Support communications (tickets, decisions, partial compensation).
Geo/restrictions: Evidence of the legality of player access.

5. 3 Technical/Operational

Authorization/kapchura/refand logs (idempotence, double-detector).
Payment/return log screen (dates, amounts, statuses, ARN/rrn, psp_txn_id).
Confirmation of correction (return, ticket closure).


6) Action playbooks (deciding) by case

ScenarioWhat to doWhat to attach
Fraud without 3DSAssess risk; if device/geo & history is strong - representation; otherwise - admitDevice/IP, account history, behavioral signal matchmaking
Fraud with successful 3DSRepresent (liability shift)ECI, CAVV/AVV, ARes/CRes refs, dsTransID
Service providedRepresentationSession logs/service delivery, rules/ToS, communication tickets
Double/amountIf the error is confirmed, carefully return (outside CB); otherwise - representationLedger, idempotency logs, PSP rec files
Soft-decline/SCARepeat payment with SCA (before chargeback)Retro protocol, CIT/MIT bundle

7) Processes and roles (operating model)

Chargeback Desk (dispute analysts): cause check, package collection, communication with the acquirer, deadline control.
Payments Orchestrator: 3DS artifacts, Auth/Capture/Refund statuses, CIT/MIT bundles, journals.
Risk/Anti-fraud: scoring, behavioral analysis, lock/limit rules.
Support/CS: communication with the player, peaceful settlements (refund/partial), tickets.
Finance/Recon: reconciliation of amounts and commissions, cost accounting, case closure.

SLA-table: for each scheme/country - deadlines for Retrieval, Representation, Pre-Arb, Arb; responsible persons and checklists.


8) Metrics (KPI) and quality control

Protection efficiency

Win rate (proportion of representations won) by cause and country.
3DS protected% (how many fraud cases are closed by liability shift).
Time-to-respond p95.

Portfolio health

Chargeback rate (pcs.) And CBR% (for approved transactions) - general and by BIN/issuers/PSP.
Friendly fraud share.
Cost per CB (including commissions, labor, lost cases).

Operation management

Share of cases without a full package on time.
Cause classification errors (recode rate).
Repeated CBs of one client/device (recurrence).


9) Reducing chargebacks before they occur

3DS2 + rich data → more frictionless and less fraud.
Tokenization (network tokens) + VAU/ABU → fewer PAN/expiry errors and failures.
Clear rules (KYC, bonuses, limits, multi-account bans) and visibility for the user.
UX transparency: receipts, e-mail/SMS/fluffs, easily found support channels and quick returns in controversial situations.
Risk scoring and velocity: blocking/challenges by geo/device/behavior anomalies.
Payment idempotence: without duplicates → without tech. chargebacks.


10) Finance and Accounting

Conduct separate Ledger for disputes: communication 'payment_id ↔ case_id ↔ scheme_code'.
Accounting of fees of schemes/acquirer at each stage (chargeback, representation, arb).
Reserves for expected losses (based on historians and the current level of disputes).
Reporting: weekly/monthly summaries by cause, win rate, cost, trends by BIN/country/PSP.


11) iGaming Features (MCC 7995)

The increased risk profile of some issuers is → stricter AVS/CVV/3DS and more often soft-decline.
In a number of countries, additional restrictions/limits → communicate this to the player and log the reasons for failures.

Flexible bonus/CUS playbooks: Minimize expectation conflicts and "friendly fraud."


12) Anti-patterns

Ignore deadlines and send incomplete packets.
Rely only on offer texts without operational evidence.
Do not store 3DS artifacts and the CIT/MIT bundle.
Route everything into one PSP without taking into account AR/fraud by BIN/country.
Log PAN/CVV or excess PII in evidence (PCI/GDPR violation).


13) Implementation checklist (short)

  • Unified Reason Guide and Scheme/PSP Code Mapping.
  • Dossier templates of evidence by case type.
  • Auto-assembly of 3DS artifacts and CIT/MIT bundles in the orchestrator.
  • SLA deadline calendar + overdue alerts.
  • KPI dashboards (win rate, CBR%, cost per CB) and alerts by bursts.
  • Proactive UX: receipts, quick returns for obvious technical errors.
  • PCI/GDPR policies: PAN-safe, PII minimization in packets.
  • Team training (Chargeback Desk, Support, Risk) + playbooks.

14) Summary

Chargebacks are a manageable process if you have:

1. correct classification of causes,

2. disciplined evidence packages and SLAs,

3. strong preventive measures (3DS2, tokenization, KYC/UX),

4. metrics and routing by BIN/country/PSP.

This way you reduce losses and support the conversion without blocking bona fide players.

Contact

Get in Touch

Reach out with any questions or support needs.We are always ready to help!

Start Integration

Email is required. Telegram or WhatsApp — optional.

Your Name optional
Email optional
Subject optional
Message optional
Telegram optional
@
If you include Telegram — we will reply there as well, in addition to Email.
WhatsApp optional
Format: +country code and number (e.g., +380XXXXXXXXX).

By clicking this button, you agree to data processing.